Nice thoughts about it and he is true. Target the right readers from the beginning on, even when the niche won’t hit the big. Selling steadily is better than no selling.
I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution.
Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood.
They are much more than a little strip under your book’s description – they power a huge chunk of the recommendations that Amazon serves to readers.
The Also Boughts are what tells Amazon that the readers of my non-fiction also like reading Susan Kaye Quinn, Sean Platt and Johnny Truant. Amazon uses this data to decide who to recommend books to – because Amazon is always seeking to show readers the books they are most likely to purchase.
For this reason, it’s important to monitor your…
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